happy birthday greeting card with green plant

The project began with the need to create a brand for a high-quality mezcal that could compete in a demanding market standing out from its competition with a daring and innovative presence, but without losing the elegance that represents the quality and tradition of the processes with which mezcal is created. It was intended to make an elegant and fine graphic identity, so it was necessary to create a verbal identity in which courage, daring, and pride could be transmitted, reaching the name Alma Brava, which means Brave Soul.