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woman standing in front of white windmills
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woman standing in front of white windmills

In a business strategy class, we were studying psychographic (the way people think) trends to forecast market projections. One distinct trait of millennial consumers is that we care a whole lot about the Earth. We’re willing to put our money where our mouths are and support eco-friendly solutions. What a time to be living in! Let’s figure out how we can balance our needs with the planet’s and experience great things along the way. It’s up to us to decide whether we leave the next generations with a sick & smoggy planet or we gift them with a lively & vibrant one.

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