According to surveys in Europe, Canada, the United States and elsewhere, yellow is the color people most often associate with amusement, gentleness, humor, and spontaneity, but also with duplicity, envy, jealousy, avarice, and, in the U.S., cowardice. Yellow has strong historical and cultural associations in China, where it is the color of happiness, glory, and wisdom. In China, there are five directions of the compass; north, south, east, west, and the middle, each with a symbolic color. Yellow signifies the middle.
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