Social media marketing is the process of gaining brand or business exposure using web-based and mobile-based technologies to generate instant, updateable and shareable content that is informed and driven by consumers. Social media marketing allows brands to be personal. Marketers have a voice or a way of communicating with peers, customers and potential customers. White Water Media is capable of taking care of all your digital marketing needs. White Water Media is the cost smart alternative to hiring a social media manager in house. Durban based, we serve clients in South Africa.