This is a story of colors and textures. How many places can you see green? Sure, you noticed the apple and kiwi, but did you see the tulip stem, the dogwood centers, the olive oil? The objects in white range from glossy to matte, accentuating the diversity of textures throughout the image.
I did a bunch of flatlay pictures last year, and by the end, I was getting some nice results. The fun was in the details.