person using macbook pro on white table
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Published on NIKON CORPORATION, NIKON D5100
Free to use under the Unsplash License

Service design is a process in which the designer focuses on creating optimal service experiences. This requires taking a holistic view of all the related actors, their interactions, and supporting materials and infrastructures. Service design often involves the use of customer journey maps, which tell the story of different customers’ interactions with a brand, thus offering deep insights.

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