Manifesto | Why we made Unsplash

Manifesto

In 2013, we started Unsplash by giving away 10 images we had leftover from a photoshoot. Instead of letting our photos sit dead in a folder somewhere, we thought it would be much better if they were put to use to move other creative projects forward.

Unsplash was formed as the antithesis to the stock media experiences available at the time. Instead of vast libraries, licensed and presented for commercial buyers, we focused on pushing the impact of photography further than ever before by making original, high-resolution images available for anyone to use for anything.

Today, Unsplash has become a platform fueled by creators who have generously gifted hundreds of thousands of photos to be used openly for anything. We’ve seen Unsplash images inspire millions of creations, from multi-platinum recording artists to world-renowned writers.

Our aim is to celebrate the gifts Unsplash contributors make by extending the connection to their photography as far as we can. Images connect on an emotional level. They are not only how we self-express but also how we understand all kinds of information. The creative spirit is one of exploration. If creativity is a form of exploration, then an image is the perfect start.

From the beginning, Unsplash has held a particular view on the future of creativity, and our vision remains unchanged. We believe everyone is creative and that we have a responsibility to empower everyone to create. Creativity is a fundamental human need that is essential not only for progress but for feeling connected to the world and oneself. Our world is evolving rapidly. Manual to automated. Physical to digital. Earth to Mars. While we don’t know exactly where everything is headed, what we do know is creativity will be how we get there.

Our values:

  1. Share. Remix, rework, recreate. This only works if we all take part. So share, manipulate, and reshare.

  2. Care. While the Unsplash License allows you to share without the limitations of copyright, this doesn’t mean we should ignore the work of our contributors if we can help it. It is not required but when possible, support artists willing to offer their work by giving credit.

  3. Create. Art only exists because of other art. What you build becomes the next material that inspires the next artist. Without creation we have nothing so go make something.